This two-part workshop will provide a good introduction; it will also serve as a refresher for experienced entrepreneurs who want to take their marketing plans to the next level. Instructors Ken Stram and David Perry will lead lively discussion with plenty of tips and tricks to supercharge your marketing and PR plan.
Topics include: 1) What is marketing? 2) Choosing the right tactics for your target market 3) Integrating, evaluating, and monitoring your marketing efforts 4) Understanding the media 5) Building & fostering relationships with reporters 6) How social media has transformed the media 7) Four principles for success.
Sponsored by: Wells Fargo